What is SEO and why you need it for your business

In this day and age, technology has become the platform for every form of business out there. More specifically, the Internet. Gone are the days when people will look at the yellow pages, newspapers or magazines when they are in need of a service. More and more retail shops have adapted the use of the Internet to influence larger markets. And from the local plumbing, carpentry services, to taxi, transportation and hotel bookings, to even real estate companies, have taken the opportunity to use the internet as their platform for a bigger success in business. But many still doubt the opportunity provided by the Internet, because of the sheer size of it. With millions and millions of websites available online, many business owners still doubt that it's a pointless world to penetrate, with the endless amount of competition available. And usually, these are the individuals who have yet to learn about the strength of web design and search engine optimization (SEO).

What is Search Engine Optimization?

Search Engine Optimization is the technique used on websites, to help further increase the number of visitors on a the site. It does this, by continuously providing different content on a website or social media site, that relates to the business or product a website is promoting. When an interested person is looking for a specific product or service online, the first method they use is the search engine Google where they type in keywords related to what they are looking for. To achieve more traffic on a website, the SEO technique incorporates as much content about the specific product or service they have, so that Google will choose this as one of the first to highlight as a website. The more the keyword a person searches on Google shows up on the content of the website, the more likely that Google will promote this as one of the best websites to visit for the search a person makes.

Why Use Search Engine Optimisation?

Search Engine Optimisation is ideal for any business, as it will catapult their website to be the first choice for anyone inquiring or searching for information on Google. For example, if a person searcher plumbing at their local area, the initial keywords they use to search it the location they live in and the word ‘plumbing’. If SEO is used effectively, a business can consistently produce and post content that includes these keywords, in order for Google to choose their website as the most related one. SEO is the key to pulling in the most possible customers in a sea of thousands of Internet users.